What is storytelling?
A story with impact
Everyone carries stories from their own experiences within them—a treasure that can also be found at the heart of teams and organizations.
Often considered insignificant, these stories are nevertheless powerful: they strengthen bonds, mobilize energy, give meaning to action, and promote understanding.
StoryJam provides the keys to storytelling and offers a framework—time, space, and support—to bring out these meaningful stories, develop them, and share them.
How?
The StoryJam method, applied in every workshop, animation, coaching session, or show, allows us to create stories that are meaningful and captivate audiences.
For who?
Storytelling is accessible to everyone. It draws its strength from lived experiences, giving each story the power of authenticity—an authenticity that matters as much in the professional sphere as it does in the personal one.
Why?
Because nothing makes such an impression and stays in the memory like a true story, well told.
The StoryJam method
Through guided exercises, each participant draws on their own experiences to transform them into stories to be shared—on stage, as part of a team, or in a speech, pitch, or educational lesson. Using techniques developed by StoryJam, a true story takes shape, structured with the key ingredients of good fiction: rhythm, humor, suspense, meaning, and visual details. Each story is then refined to enhance its clarity and the authenticity of the voice that carries it, before being shared orally, as is, or integrated into another format.