{"id":2798,"date":"2024-07-02T16:32:37","date_gmt":"2024-07-02T14:32:37","guid":{"rendered":"https:\/\/storyjam.live\/what-is-storytelling\/"},"modified":"2026-01-20T17:12:18","modified_gmt":"2026-01-20T16:12:18","slug":"what-is-storytelling","status":"publish","type":"page","link":"https:\/\/storyjam.live\/en\/what-is-storytelling\/","title":{"rendered":"What is storytelling?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2798\" class=\"elementor elementor-2798 elementor-17\">\n\t\t\t\t<div class=\"elementor-element elementor-element-110a309 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"110a309\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3245abd e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"3245abd\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f15d91 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"8f15d91\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8926597 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"8926597\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56338b3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"56338b3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44f7928 elementor-widget elementor-widget-heading\" data-id=\"44f7928\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is storytelling?<br>A story with impact <br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8db9673 elementor-widget elementor-widget-heading\" data-id=\"8db9673\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-style: inherit; font-weight: inherit;\">Everyone carries stories from their own experiences within them\u2014a treasure that can also be found at the heart of teams and organizations.<\/span><br><p data-start=\"163\" data-end=\"308\"><span style=\"font-style: inherit; font-weight: inherit;\">Often considered insignificant, these stories are nevertheless powerful: they strengthen bonds, mobilize energy, give meaning to action, and promote understanding. <\/span><\/p><p data-start=\"163\" data-end=\"308\">StoryJam provides the keys to storytelling and offers a framework\u2014time, space, and support\u2014to bring out these meaningful stories, develop them, and share them. <\/p><span style=\"font-weight:normal;\"><div><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"><br><\/span><\/div><\/span><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5296bf7 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"5296bf7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecf6b57 elementor-widget elementor-widget-image\" data-id=\"ecf6b57\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"595\" src=\"https:\/\/storyjam.live\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-at-11.30.45-1024x595.png\" class=\"attachment-large size-large wp-image-1072\" alt=\"\" srcset=\"https:\/\/storyjam.live\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-at-11.30.45-1024x595.png 1024w, https:\/\/storyjam.live\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-at-11.30.45-300x174.png 300w, https:\/\/storyjam.live\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-at-11.30.45-768x446.png 768w, https:\/\/storyjam.live\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-at-11.30.45-500x291.png 500w, https:\/\/storyjam.live\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-at-11.30.45-800x465.png 800w, https:\/\/storyjam.live\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-at-11.30.45.png 1046w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-647b4ca e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"647b4ca\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0973593 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"0973593\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f798e8 elementor-widget elementor-widget-heading\" data-id=\"2f798e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-320f3c2 elementor-widget elementor-widget-text-editor\" data-id=\"320f3c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"127\" data-end=\"316\">The StoryJam method, applied in every workshop, animation, coaching session, or show, allows us to create stories that are meaningful and captivate audiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-345c485 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"345c485\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-991ce53 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"991ce53\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4157bbd elementor-widget elementor-widget-heading\" data-id=\"4157bbd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">For who?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a8aa32 elementor-widget elementor-widget-text-editor\" data-id=\"4a8aa32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Storytelling is accessible to everyone. It draws its strength from lived experiences, giving each story the power of authenticity\u2014an authenticity that matters as much in the professional sphere as it does in the personal one. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f82cd65 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f82cd65\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11f2266 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"11f2266\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7598f41 elementor-widget elementor-widget-heading\" data-id=\"7598f41\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-847951c elementor-widget elementor-widget-text-editor\" data-id=\"847951c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Because nothing makes such an impression and stays in the memory like a true story, well told.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a05272a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a05272a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-049121a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"049121a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2425497 elementor-widget elementor-widget-heading\" data-id=\"2425497\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The StoryJam method<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dbe7c2 elementor-widget elementor-widget-text-editor\" data-id=\"3dbe7c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">Through guided exercises, each participant draws on their own experiences to transform them into stories to be shared\u2014on stage, as part of a team, or in a speech, pitch, or educational lesson. Using techniques developed by StoryJam, a true story takes shape, structured with the key ingredients of good fiction: rhythm, humor, suspense, meaning, and visual details. Each story is then refined to enhance its clarity and the authenticity of the voice that carries it, before being shared orally, as is, or integrated into another format.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is storytelling?A story with impact Everyone carries stories from their own experiences within them\u2014a treasure that can also be found at the heart of teams and organizations. Often considered insignificant, these stories are nevertheless powerful: they strengthen bonds, mobilize energy, give meaning to action, and promote understanding. StoryJam provides the keys to storytelling and offers a framework\u2014time, space, and support\u2014to bring out these meaningful stories, develop them, and share them. How? The StoryJam method, applied in every workshop, animation, coaching session, or show, allows us to create stories that are meaningful and captivate audiences. For who? Storytelling is accessible to everyone. It draws its strength from lived experiences, giving each story the power of authenticity\u2014an authenticity that matters as much in the professional sphere as it does in the personal one. Why? Because nothing makes such an impression and stays in the memory like a true story, well told. The StoryJam method Through guided exercises, each participant draws on their own experiences to transform them into stories to be shared\u2014on stage, as part of a team, or in a speech, pitch, or educational lesson. Using techniques developed by StoryJam, a true story takes shape, structured with the key ingredients of good fiction: rhythm, humor, suspense, meaning, and visual details. Each story is then refined to enhance its clarity and the authenticity of the voice that carries it, before being shared orally, as is, or integrated into another format.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"class_list":["post-2798","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/storyjam.live\/en\/wp-json\/wp\/v2\/pages\/2798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/storyjam.live\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/storyjam.live\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/storyjam.live\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/storyjam.live\/en\/wp-json\/wp\/v2\/comments?post=2798"}],"version-history":[{"count":9,"href":"https:\/\/storyjam.live\/en\/wp-json\/wp\/v2\/pages\/2798\/revisions"}],"predecessor-version":[{"id":2807,"href":"https:\/\/storyjam.live\/en\/wp-json\/wp\/v2\/pages\/2798\/revisions\/2807"}],"wp:attachment":[{"href":"https:\/\/storyjam.live\/en\/wp-json\/wp\/v2\/media?parent=2798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}